LONDON
Independent UK design & trend research
Project-based input when a brief calls for additional fashion, jewellery, colour or product-direction research.
About / Qingdao, China / Established 2017
A DEVELOPMENT PARTNER.
A RETAIL POINT OF VIEW.
We turn fashion direction into commercially workable jewellery and accessories.
China-based. Seoul-connected.
CLOSE TO DESIGN.
CLOSE TO MAKING.
Established in 2017, SNP Creative Design is based in Qingdao, China. We directly design, develop and manufacture fashion jewellery. Depending on the accessory product, we manufacture in-house or work with suitable specialist manufacturers in China, managing development through delivery.
Led by Sprite Chong, whose experience spans 20 years in Qingdao fashion jewellery production and export, our approach brings the retail brief into the detail of development.
A connected Qingdao team
AN EXTENSION OF YOUR
PRODUCT TEAM IN CHINA.
We make directly where it fits the product and coordinate suitable specialists where their process is stronger.
Commercial judgement
DESIGN JUDGEMENT.
COMMERCIAL DISCIPLINE.
Fashion direction and practical China development are connected through one SNP team.
SEE DEVELOPMENT PROCESS
Sprite Chong / Founder & CEO
A RETAIL POINT OF VIEW.
TWO DECADES IN QINGDAO.
Sprite Chong is the Founder and CEO of SNP Creative Design. Based in Qingdao for more than two decades, he connects international fashion retail briefs with the realities of costing, sampling, production, quality and delivery.
His starting point is the buyer’s retail objective: who is the customer, what is the target cost, what makes the product feel new, and how can it be made consistently?
“Our job is not simply to make what a buyer sends us. It is to understand what they are trying to achieve — and help turn that direction into a commercially workable product.”
A wider design perspective
GLOBAL DESIGN INPUT.
QINGDAO EXECUTION.
Independent design resources in the UK and Korea. One development partner in Qingdao.
KOREA
Seoul-connected design & market intelligence
Independent design collaboration that brings fast-moving accessories, styling and retail newness into the brief.
QINGDAO
SNP headquarters & development
Material, construction and cost decisions, followed by sampling, production management, quality control and delivery.
London and Korea input is arranged through independent, project-based collaboration, according to the brief. These are design resources, not permanent SNP branch offices.
Selected UK design researchQingdao ecosystem × SNP experience
CLOSE TO THE DETAIL.
READY FOR THE BRIEF.
A connected supply chain is useful when it helps a buyer develop, approve and deliver a workable product.
Components close at hand
A local component network supports sourcing and sample revisions.
Specialist making skills
Jewellery-focused makers help review construction, assembly and finish.
Flexible production allocation
Internal work and specialist partners are matched to construction, quantity, cost and timing.
Export experience
Packaging, destination requirements and shipment handover stay within the development conversation.
EXPERIENCE GIVES US
A STARTING POINT.
We verify what is possible now. Clear answers, reliable execution and buyer-first judgement connect the commercial expectation to China production reality.
SMETA-audited jewellery manufacturing base. Audited 25 August 2026 by Bureau Veritas CPS - Asia. This social audit is not product-quality certification.
Develop / Your next collection
SEEN SOMETHING?
LET’S DEVELOP IT.
A direction, a category, a commercial brief. Start with what you have.